How and When to Start Marketing Your Product: Four Steps to Follow
"How and when should I start marketing?" Many companies and new entrepreneurs can easily get hung up on that question. Whether it refers to determining the tricky questions of how and when to start...
View ArticleCould This Headline Technique Double Your Click-Throughs?
It was a slow morning in my feedly folder for content marketing. My eyes skimmed headline after headline. There was nary a flinch from my oft-twitchy index finger indicating it was itching to click and...
View ArticleAre You Doing Email Wrong? Just Four Steps to Increase Sales
Email marketing is similar to social media in that it's a marketing tool that's most effective for follow-up, not lead generation. Consider these statistics about follow-up: 2% of sales are made on the...
View ArticleHow to Steal Your Competitor's Social Media Followers (It's Not What You Think)
Social media is used to build brand ambassadors, drive traffic, and convert sales. While building a social media following can be very difficult, one way to speed up the process is to tap into a fan...
View ArticleDo Journalists Prefer Contact through Social Media or Email?
By Gini Dietrich One of the most interesting uses of social media, to date, is how it was used during the Boston Bombing manhunt. Not only could you get updates on Facebook and Twitter – and follow...
View ArticleAre Your Emails Too Long? (Hint: Probably)
The Gettysburg Address was 271 words long. Yesterday, I received an email on a company policy change regarding coffee and tea selection that was 350. I know—coffee’s important. But if Lincoln was able...
View Article5 Forgotten Offline Marketing Tactics
With the rise in popularity of online marketing, many proven offline methods are simply forgotten when marketing campaigns are planned. Of course, online marketing is hugely important in today’s...
View Article12 Simple Ways to Really Improve in 2014
Everyone has room to improve. Here is a monthly schedule of self-improvement sure to make you look back on 2014 with pride. The New Year brings hope of beginnings and commitments. And yet many...
View Article10 Crazy Bootstrapping Stories
What these entrepreneurs lacked in funds, they made up for in gumption. Read on for inspiring tales of daring, dedication, and desperation. There's no question that turning a great idea into a...
View ArticleHow to Tackle Something You Have No Idea How to Do
My career has been filled with daunting tasks. I graduated with a degree in the all-too-general category of business, which didn’t exactly prepare me for any one specific industry. So, when I settled...
View ArticleWriting Sensible Email Messages
As we've seen before, getting your inbound email under control will give you a huge productivity boost, but what about all the emails you send? If you want to be a good email citizen and ensure the...
View ArticleBiggest List of Tools and Free Software for Small Businesses
For more such lists of marketing tools and software, check Big Ass List of Marketing tools and software. The list was compiled from WarriorForum and FreelanceFolder. Note-Taking and Documents These...
View Article5 Ways Small Businesses Can Win Large Customers
When you're just starting out, you need to project an air of sophistication and establish that you have indispensable skills and knowledge. Most small business owners I know salivate at the prospect of...
View ArticleFive Ways to Grow Your Business Without Adding More Resources
Everyone in business today is being asked to do more with less. There is constant pressure to improve performance, maintain growth and beat the numbers. From large multinationals to independent...
View ArticleHow Email Design Limitations Can Actually Be Liberating
Long before email newsletters became a central part of my life, I harbored dreams of being a famous jazz guitarist. While I know now that fame and jazz is a mythical combination, akin to a unicorn...
View Article7 Ways To Be The Most Interesting Person In Any Room
Welcome to Charm School I've posted a lot of research from experts on getting people to like you, being influential, and having great conversations. What's the best way to use all this information to...
View ArticleThe One Question You Must Ask And Answer to Win With Social Media Marketing
“Can we increase our blog readership by 50% in the next 6 months?” If you’re a digital marketing or social media professional, questions like this are probably pretty familiar. For many companies,...
View ArticleThe Power of Thinking Big, But Starting Small
How did Google manage to come out of nowhere? And how did it grow to reach$58 billion in annual revenues in 2013 — all in under two decades? There are many explanations for the company’s phenomenal...
View ArticleHow to Successfully Change the Minds of Your Audience when Speaking and...
You can yell and even scream from stage, but if you truly want to change the minds of your audience, it’s going to start with your ability to ask amazing questions that force them to think, reflect,...
View ArticleBy The Numbers: 30 Incredible Email Statistics
Email has spanned the various stages of digital marketing evolution and is still going stronger than ever. It is an excellent communication channel when used strategically as part of a larger digital...
View ArticleHow to Build a Culture of Innovation by Killing Mediocrity
Innovation Suffocates in a Culture of Mediocrity: How to breathe life into company culture to compete for the future Ideas are a dime a dozen. Everyone seems to have one or more. I just wish that more...
View ArticleWhat Does the Color of Your Logo Say About Your Business? (Infographic)
Close your eyes and picture McDonald's famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today? The color of some logos is more...
View ArticleHow to Turn Bland Text into Sparkling Online Content
Let me guess … You’re smart. You know your stuff. And you have a sparkle in your eyes when you talk about your favorite subject. But your writing doesn’t sound like you. At all. No matter how hard you...
View ArticleEmail Marketing Essentials: A Checklist for Writing Emails That Get Opened
Note from Lee: It is with great joy that I get to introduce new TopRank Marketers to our readers here at Online Marketing Blog. Ever since Brooke Furry joined our team, she has been opening up smiles...
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